The Film Festival as a promotional platform
In addition to serving as an unquestionable showcase for national
and international cinematography, Spain’s most important
cinematic event, the Donostia-San Sebastián International
Film Festival, considered to be among the four most important
film festivals in the world alongside Cannes, Berlin and Venice,
is moreover a fantastic platform for any company, institution,
etc. wishing to make itself noticed with elegance, solvency and
quality.
The Festival couldn’t pay for itself solely with the sale
of tickets and subsidies from public institutions; improving its
quality also requires the generous contribution of sponsors and
partners. And in fact it is thanks to the excellent relations
existing between the Festival and these sponsors that benefits
are mutual. We mustn’t forget that that this meeting between
members of the film industry, the most important in Spain, attracts
in only ten days the attention of millions of potential clients,
offering companies a unique chance to present and advertise their
image, services, and/or products.
The only Festival in Spain to hold the International Federation
of Film Producers Association’s top-level “non-specialised
competitive” category, will celebrate its next edition at a
moment of tremendous popularity and excellent image. The entire
city participates in its Festival as it fills with visitors attracted
by the movies, the Festival atmosphere, the local food and tourist
attractions. Queues of people are often to be seen waiting to
enter the over 650 screenings offering every spectator the film
of his or her choice. During these ten days in September, San
Sebastián becomes the capital of the film industry with
artists, journalists and professionals from all over the world.
Bette Davis, Anthony Hopkins, Vanessa Redgrave, Luis Buñuel,
Alfred Hitchcock, Michael Caine, Claude Chabrol, Stephen Frears,
Zhang Yimou, Bertrand Tavernier, Bernardo Bertolucci, Michael
Douglas, Robert de Niro, Al Pacino, Susan Sarandon, Catherine
Deneuve, Sean Penn, Jeanne Moreau, Pedro Almodóvar, Jeremy
Irons, Kevin Costner, Francis Ford Coppola or Woody Allen, are
only some of the great figures from the film scene to have visited
San Sebastián over the years, backing this important cultural
event with their presence.
Representatives from over 592 media, 68 international TV and radio
networks covered last year’s Festival, contributing to the
success of our sponsors and collaborators by vastly increasing
the amount of information broadcast and advertising. Not many
events succeed in attracting the attention of so many members
of the media, a factor meaning that more and more companies decide
to use the unique social and media environment of the Festival
as a platform for direct, active marketing, placing their trust
in our professionals for the joint organisation of events aimed
at their clients, distributors and members of the press.
THE FESTIVAL IN FIGURES
- 220,000 spectators
- 227 movies from 47 countries shown on the 23 Festival screens
at 679 film showings
- 1,604 accredited members of the film industry, including
163 sellers, 202 buyers and 171 distributors
- 1,138 journalists representing 592 media from 39 countries,
including 68 TV networks.
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