The luxury Swiss watchmaking brand, committed for the last 4 years to the Foundation chaired by Paco Arango, will present this solidarity initiative intended to raise funds for the project to renovate the ICU at the Niño Jesús Sick Kids’ Hospital in Madrid.

Under its commitment, Jaeger-LeCoultre undertakes to widely promote the campaign with a view to achieving as many “Hugs” as possible. The action will take place throughout the week in the Jaeger-LeCoultre VIP Lounge at the Hotel María Cristina.

The collaboration will be presented on September 17th at a meeting with the press in San Sebastian’s María Cristina Hotel. The collaboration event will enjoy the company of special guest Carolina Adriana Herrera.

The goal of this action is to attract all famous guests attending the Festival to the Jaeger-LeCoultre VIP Lounge at the Hotel María Cristina, where they will have their picture taken in the Aladina corner. Thanks to their gesture, the participants will help to raise funds for the ICU at the Niño Jesús Kids’ Hospital in Madrid. For every “Hug” obtained, the well-known brand will donate €500 towards the Aladina Foundation challenge intended to make life easier for children with cancer.

#AchuchonAladina #JLCandAladina

www.achuchon.com

Jaeger-LeCoultre and the cinema

A creative vision. A perfect combination of technical excellence and artistic discernment. The Haute Horlogerie and film worlds share many similarities. Whether in the manufacturing workshops or behind the scenes when making a film, the craftsmen and artists are connected by an identical passion and an identical creative drive: to guarantee that every second captures a moment of eternity. This is precisely why Jaeger-LeCoultre has been actively involved in promoting the seventh art for the last 10 years. The brand lends remarkable support to directors by means of its “Glory to the Filmmaker Award” presented for the last ten years at the Venice International Film Festival. In 2013, Jaeger-LeCoultre also set up active support for the cinematographic community and its new generation of moviemakers on joining forces with the Film Society of Lincoln Center to create the “Filmmaker in Residence” Programme. Thanks to its links to the Shanghai Film Festival, Jaeger-LeCoultre participates in the restoration of historic Chinese films, a precise, detailed and passionate task mirrored in the art of watchmaking. The brand also lent its support to Carmen Chaplin, Jaeger-LeCoultre ambassador, for the production of a short film entitled A Time For Everything.

www.jaeger-lecoultre.com