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65th San Sebastian Film Festival
22/30 September 2017 - #65ssiff

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You are in: Home > 2020. 68th Edition  > News > The San Sebastian Festival and Egeda sign a collaboration agreement for the next three years
The San Sebastian Festival and Egeda sign a collaboration agreement for the next three years
The Festival will work with EGEDA on the configuration of Platino Industria, a market jointly organised with FIPCA and Canacine, with the sponsorship of Quintana Roo, Barceló Group and the Platino Xcaret Awards, as well as the collaboration of the UNWTO
Thursday, February 6th, 2020

The San Sebastian Festival will collaborate with EGEDA, the Audiovisual Producers’ Rights Management Association, on the configuration of Platino Industria, created to strengthen the Ibero-American audiovisual industry and its links with tourism and education.

In 2020, the meeting will run in Mexico from May 1-3. More than 300 producers and 700 industry professionals (film producers and TV series, public and private television networks, platforms, sales agents, distributors and exhibitors from more than 30 countries) will participate in Platino Industria with the focus on generating alliances and providing incentives for business projects related to the Ibero-American culture.

The initiative emerges in the framework of the Platino Xcaret Awards for Ibero-American Cinema, created six years ago as an event to promote and support Ibero-American cinema. Although the gala fostered spontaneous encounters, the professionals were demanding that it be formalised as a space for business and professional opportunities.  

The result of these demands is Platino Industria, an initiative addressing important subjects for audiovisual production, distribution, exhibition and programming thanks to conferences, meetings and workshops, and which will promote a specific market area to shed light on the offer of productions and services in the fields of audiovisuals, tourism and education. Specifically, there will be an area for networking, pitches (sessions for defending projects) for platforms and an exhibition space with stands, among other activities.   

The event will include the World Trade Organisation (UNWTO) Conference on audiovisual tourism and the seventh Platino Xcaret Awards gala. The sixth edition of the Platino Awards, hosted by the Mexican actress Cecilia Suárez and the Spanish actor Santiago Segura, had media repercussion valued at $110 million.

Passes for the ceremony were issued to more than 300 journalists who helped to generate more than 113,000 news articles, promoting the Ibero-American audiovisual culture around the globe.  

The Ibero-American audiovisual industry has 19,000 cinema screens and more than 650 million potential spectators.

Find more information about this new market at:


Official Sponsors:
Official Collaborators:
Associated Institutions:
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