Aiming to renew and transform the European audiovisual industry, in addition to reinforcing its resilience, the European Union has adopted the new Creative Europe 2021-2017 programme with a significant budget increase. This is now being implemented together with the Media and Audiovisual Action Plan adopted last December in conjunction with the Recovery and Resilience Facility (RRF), an unprecedented recovery plan for Europe with a total budget of EUR 723.8 billion. The purpose is to support and stimulate the European audiovisual industry which is now confronted by an on-going profound transformation brought about notably by digitalization and the greening agenda, a process further accelerated by the recent Covid-19 crisis.

The San Sebastian European Film Forum will directly address these subjects through the eyes and experience of representatives of important institutions, associations, platforms and independent professionals from the private sphere across Europe. The first panel will discuss the need for the audiovisual sector to align with EU's greening agenda "Green Deal: Challenges or opportunities for the European audiovisual industry?". The second panel will deal with an important vector for digital transformation, notably Big Data and Artificial Intelligence: "Digitization and Big Data: What path should Europe take?    

The event will be complemented by  the Zinemaldia & Technology session (Thursday 23 September at 11:00 in the Z room of Tabakalera-International Centre for Contemporary Culture), the Festival's space dedicated to technological innovation and audiovisuals, which has the support of Creative Europe MEDIA. The programme will consist of the presentation of five innovative European projects selected in the Zinemaldia Startup Challenge competition followed by a round table moderated by AC Coppens: Virtual Production: a journey to the future of cinema.

PROGRAMME

WELCOME

• José Luis Rebordinos, Director of the San Sebastian Film Festival

MODERATION

• Elena Neira, Founder and CEO of La otra pantalla, Spain

• Lucía Recalde, Head of Unit Audiovisual Industry and Media Support Programmes, European Commission

In recent years, the audiovisual industry has been making a great effort to align with the European Green Deal and build a new sustainable economic model. What new challenges must be addressed in this green transition? What are the industry achievements so far?

Speakers:

• Luz Molina, Head of the European Green Screen project (Interreg Europe) in Promálaga, Spain
• Álvaro Longoria, Vice-President of the European Producers Club. Producer and partner of Morena Films, Spain
• Paloma Andrés Urrutia, Co-founder of Fiction Changing the World and Mrs. Greenfilm, Spain
• Zsofia Szemeredy, Sustainability Consultant & Development Executive. Co-Founder at Green Eyes Production, Hungary

+ Q&A

Data are a goldmine for all links in the value chain of the European audiovisual industry. How can Big Data and new technological tools transform business models and improve creation, production and distribution strategies?

Speakers:

• Niels Alberg, Co-founder and CEO, Publikum, Denmark
• Emilio Sánchez Zaballos, Manager of video and online platforms at Atresmedia, Spain
• Oliver Fegan, Co-Founder and CEO, Usheru, Ireland 

+ Q&A

With the support of​