Ferran Adrià dons his chef’s jacket once again, to take up a new challenge: cooking without cooking and reformulating the conference format, turning it into content to explain the creative process that led him to make his restaurant one of the great temples of 20th creativity, a feat that would forever change the history of gastronomy.
Luis Germanó. Spontaneous, sharp-witted and restless, his work is recognised for its elegant, meticulous style, without ever losing sight of his personal irreverent and passionate spirit. Jorge Martinez. Develops his activity in the field of creative communication, social innovation and activisim. Jorge is interested in the ideas, tools and products that bring about social changes.Toni Segarra, *S,C,P,F. Considered one of the world’s “100 top creative minds” (by the British magazine, Shots), and was named best creator of the decade (El Publicista magazine) and best creator of the century (Anuncios magazine).