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65th San Sebastian Film Festival
22/30 September 2017 - #65ssiff

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You are in: Home > 2018. 66th Edition  > News > San Sebastian Festival presents its new graphic identity
San Sebastian Festival presents its new graphic identity
The image, created by the San Sebastian studio TGA, combines visibility and modernity
Thursday, May 3rd, 2018

This morning, the Patio of the Tabakalera International Centre for Contemporary Culture hosted presentation of the San Sebastian Festival's new image and the sections posters for its 66th edition. The graphic identity revamp has the goals to update the brand and increase its visibility; the San Sebastian studio TGA, author of both the new image and the posters, has chosen to use a conch shell of more synthetic lines and greater visual punch to announce a modern Festival, constantly renovated and adapted to a changing context.

The posters for all of the sections, dominated by energy, light and liveliness, share a same graphic treatment and identity combining photography and illustration to lend an overall feeling of harmony and consistency. Furthermore, each section maintains its identity with a characteristic colour. The Official Selection poster will be presented at a later date, pending the confirmation of image rights.

The logo is composed of the conch shell, the acronym – for which the Helvetica font was used – and the Festival name in three languages (Basque, Spanish and English).

The design studio from San Sebastian, TGA, headed by Nagore García Pascual, Julen Cano Linazasoro and Txema García Amiano, combines the fields of graphic and interactive design, architecture and interior design. During their fifteen years of existence, their amalgamation of functionality and aesthetics and their characteristic visual language has shaped the identity of Donostia Kultura, Fundación Kutxa, Elías Querejeta Zine Eskola and the Aquarium. Among their posters are those created for the 75th anniversary of the Classical Music Fortnight, the 2017 Concha Flag rowing competition, the staging of Midsummer Night's Dream or the image of Culinary Zinema at the last edition of the Festival.

José Luis Rebordinos, forwarded some of the keys to the edition, its consolidated pledge to the industry and new talent and the excellent situation of Basque and Spanish cinema, also mentioning the challenges faced by the Festival, such as opening of the Elías Querejeta Zine Eskola and turning the spotlight on women filmmakers.


NEW DIRECTORS

Two impersonal faces, upright and defiant for the section of first and second works by their makers and their new approaches.

HORIZONTES LATINOS

A palm tree, a dog and a boy looking over a wall to prompt the idea of a double reality or point of view illustrate the section which seeks to reflect Latin American reality without stereotypes by means of feature films totally or partially produced in Latin America, directed by filmmakers of Latin origin or who set their works against the backdrop or subject of Latin communities all over the world.

ZABALTEGI - TABAKALERA

Freestyle trampoline and the death-defying triple somersault, the most difficult swimming discipline, represent the most open of the Festival sections, where there are no rules, no limits of style or running time: shorts, medium-length, full-length, fiction, non-fiction, animations, series, audiovisual installations, new discoveries and contemporary classics.

PERLAK

The poster plays with the idea of special pieces, a grid featuring birds on square, triangular or circular pedestals, for a section where the jury is the audience and the films competing for the award already have the backing of critical acclaim and/or accolades at other festivals.

NEST. FILM STUDENTS

The pure enthusiasm of childhood, added to their imagination and talent free from obstacles of the mind, represents the Festival's competitive short film section, signed by students from film schools all over the world, this year renamed 'Nest', a word suggesting a phonetical play on the word 'next'.

CULINARY ZINEMA

In the forefront, two Japanese chefs slice ingredients; in the background, a camera. These are the two angles of Culinary Zinema, a section presenting fiction and non-fiction films looking at gastronomy and food from fields including education, science, agriculture or the restaurant world in general, accompanied by themed dinners.

RETROSPECTIVE

The image of the British director and screenwriter Muriel Box and the characteristic closing of one eye to obtain a clearer view when looking through the camera preside over the poster for the retrospective, which plays with illustration in the part of the cinematographic equipment.

EARLY TICKET SALES FOR THE FESTIVAL GALAS

Tickets will go on sale on the Festival website tomorrow, Friday, for the opening and closing galas of the 66th edition. A maximum of four tickets per gala may be purchased.

SPONSORS AND CONTRIBUTORS

The Festival is possible thanks to the contributions and enthusiasm of many people and companies, including:

  • RTVE, GAS NATURAL FENOSA and MOVISTAR +, Official Festival Sponsors.
  • KUTXABANK, Official Collaborator and Sponsor of the Kutxabank-New Directors Award.
  • AUDI, Official Collaborator and Official Vehicle.
  • BASQUE GOVERNMENT DEPARTMENT OF LANGUAGE POLICY AND CULTURE, for its collaboration with GLOCAL IN PROGRESS.
  • BASQUE GOVERNMENT DEPARTMENT OF ECONOMIC DEVELOPMENT AND INFRASTRUCTURE, for its support of the INDUSTRY CLUB and of the EUROPE-LATIN AMERICA CO-PRODUCTION FORUM.
  • THE EUROPEAN UNION CREATIVE EUROPE MEDIA SUB-PROGRAMME, for its support of the Industry Club.
  • IBERMEDIA PROGRAMME, for its collaboration with FILMS IN PROGRESS.
  • BASQUE CULINARY CENTER, Co-organiser of the Culinary Zinema section.
  • CULINARY CINEMA of the Berlin Festival, Collaborator with the Culinary Zinema section.
  • NESPRESSO, Official Festival Coffee and sponsor of the Culinary Zinema.
  • TABAKALERA-INTERNATIONAL CENTRE FOR CONTEMPORARY CULTURE, Co-organiser of the Nest. Film Students, of Z70 project, of Ikusmira Berriak residencies programme and of the Zabaltegi-Tabakalera
  • ELIAS QUEREJETA ZINE ESKOLA, Co-organiser of Z70 project.
  • BASQUE GOVERNMENT DEPARTMENT OF TOURISM, TRADE AND CONSUMER, Festival collaborator.
  • AECID-SPANISH AGENCY FOR INTERNATIONAL COOPERATION, Festival Collaborator.
  • IRIZAR, Sponsor of the Zinemira section and the Irizar Basque Film Award.
  • DYSON, Official Hairdresser.
  • TCM, Sponsor of the TCM Zinemaldia Meetings.
  • EL DIARIO VASCO, which will be present at the screenings in the Velodrome.
  • KELER, Official Festival beer.
  • ASOCIACIÓN INTERPROFESIONAL DEL CERDO IBÉRICO, Sponsor of the Festival.
  • PERRIER JOUËT, Official Festival champagne.
  • ARRI, Festival Sponsor.
  • EITB, Collaborator with the Zinemira Section and with the Basque Film Gala.
  • IBAIA and EPE-APV, Collaborators with the Zinemira Section.
  • BASQUE FILM ARCHIVE, FILMOTECA OF THE INSTITUT VALENCIÀ DE CULTURA and SAN TELMO MUSEUM, collaborators of the cycle Muriel Box.
  • SPANISH FILM ARCHIVE, Co-organiser of the Muriel Box.
  • SGAE FOUNDATION, Collaborator of Made in Spain.
  • ORONA FOUNDATION, Sponsor of the Festival and of the Orona Award.
  • We would also like to say thanks for their support to: GRUPO SADE, RAMIRO MATA, DISDIRA and RAMÓN BILBAO.

And the members of the Board of Administrators of the Sociedad Anónima Festival de San Sebastián: Spanish Government Ministry of Culture, Basque Government Department of Culture, Provincial Council of Gipuzkoa and San Sebastian City Council.

 
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